Wednesday, June 28, 2006
TRIZ Journal Experiment
Overall definition by this group (all consultants in various creativity/innovation fields) was that innovation occurs when a creative idea is turned into something of value
Innovation = Creativity + Implementation (alternate term was "exploitation")
What happens when something is valuable to me but harmful to someone else? I called that an imperfect implementation, with a contradiction, and therefore a perfect opportunity to apply TRIZ to keep the good but remove the harm.
Comments are welcome!
Friday, June 16, 2006
TRIZ-what is a Solution?
Dr. Roni Horowitz's ASIT TECHNIQUE FOR A WEEK - Creativity and Inventive Thinking Number 268 June 9, 2006 10,000 subscribers
ASIT does not help you find ideas...at least not directly. Some people think that by following ASIT step by step, their problem will be solved for them without them having to think. The truth is that ASIT's role is not to provide us with ideas, but with pre-ideas. A pre-idea is a thought that can lead to an idea. An idea can lead to a solution that can eventually lead to an implementation.
Working correctly with ASIT means giving up thinking until arriving at the pre-idea and then starting to think about an idea, a solution, and finally an implementation.
ASIT manages our intellectual resources. In the first problem-solving phase, thinking too much can actually reduce the probability of finding a creative idea, and therefore in this phase ASIT does all the thinking for us. But when a pre-idea is identified, we need to take over and start thinking. It's as if ASIT creates a puzzle for us that we need to solve.
A pre-idea is a short sentence that may be seen as a clue or hint.
A good example for a pre-idea is the famous scene in the Apollo 13 movie in which the NASA officer tells all the technicians, "We need to connect this to that using only these elements."
When using ASIT for problem solving, ASIT plays the part of the NASA officer. It forces us to think within the Closed World of the problem and directs our pre-ideas to find new ways of using existing resources.
An important aspect of pre-ideas is that there is no point in judging them, simply because they are not even ideas. Many creative thinking methods suggest suspension of judgment. However, at some point we do need judgment. ASIT draws a very distinct line between the pre-idea level, where judgment is irrelevant, and the idea and solution level, where
judgment should actually be welcome.
Learn ASIT with the ASIT Premier course:
Learn how to use ASIT to develop exciting new product ideas:
Systematic Inventive Thinking
Get the famous Harvard Business Review article (we will cover the cost!) http://www.sitsite.com
Wednesday, June 14, 2006
TRIZ missing publicity
Bad news--more than half the companies that they cited are using TRIZ (maybe more, I'm just counting the ones where I know that they have had training and some use of the training) and TRIZ didn't end up in any of the articles. It may be that the reporters were looking for the somewhat glamorous senior executives to name as Innovation Champions and weren't looking for any "how to" stuff.
Sunday, June 11, 2006
TRIZ at Samsung publicity
I'm surprised at the heavy emphasis on Russian-based training, because previous publications, and conversations with some of the instructors who have worked there, emphasized that Samsung had put a lot of time and money into developing Korean-oriented training--replacing the Russian folk stories, Russian technology examples, etc., with Korean ones, not just doing translations.
At the European TRIZ Kongress (Zurich, 2003) the Samsung group said that they had modeled their implementation plan after a paper I wrote in 1997, which later became chapter 12 of Simplified TRIZ which emphasizes the need to make decisions that are appropriate to the corporate culture about the use of outside consusltants--fast, more sophisticated results early on-- vs. the development of internal experts--slower, but longer lasting.
Great news--TRIZ was also coupled with Samsung's triumph relative to Sony in the recent publicity in Fortune. http://money.cnn.com/magazines/fortune/fortune_archive/2005/09/19/8272909/index.htm
Comments from anyone who knows what is happening with TRIZ at Samsung?
Friday, June 09, 2006
TRIZ and QFD Webinar follow-up
Wednesday, June 07, 2006
TRIZ and QFD Webinar
Tuesday, June 06, 2006
June 2006 TRIZ Journal
Law of Completeness of Systems
Any examples that readers want to contribute will be most welcome.