Wednesday, June 14, 2006
TRIZ missing publicity
Good news--the new Business Week Innovation magazine calls attention to the need for innovation, strategies to develop it, support in the corporate culture, and a lot of strong examples. http://www.businessweek.com/magazine/toc/06_25/B39890625innovation.htm
Bad news--more than half the companies that they cited are using TRIZ (maybe more, I'm just counting the ones where I know that they have had training and some use of the training) and TRIZ didn't end up in any of the articles. It may be that the reporters were looking for the somewhat glamorous senior executives to name as Innovation Champions and weren't looking for any "how to" stuff.
Bad news--more than half the companies that they cited are using TRIZ (maybe more, I'm just counting the ones where I know that they have had training and some use of the training) and TRIZ didn't end up in any of the articles. It may be that the reporters were looking for the somewhat glamorous senior executives to name as Innovation Champions and weren't looking for any "how to" stuff.
