Sunday, June 11, 2006
TRIZ at Samsung publicity
I'm surprised at the heavy emphasis on Russian-based training, because previous publications, and conversations with some of the instructors who have worked there, emphasized that Samsung had put a lot of time and money into developing Korean-oriented training--replacing the Russian folk stories, Russian technology examples, etc., with Korean ones, not just doing translations.
At the European TRIZ Kongress (Zurich, 2003) the Samsung group said that they had modeled their implementation plan after a paper I wrote in 1997, which later became chapter 12 of Simplified TRIZ which emphasizes the need to make decisions that are appropriate to the corporate culture about the use of outside consusltants--fast, more sophisticated results early on-- vs. the development of internal experts--slower, but longer lasting.
Great news--TRIZ was also coupled with Samsung's triumph relative to Sony in the recent publicity in Fortune. http://money.cnn.com/magazines/fortune/fortune_archive/2005/09/19/8272909/index.htm
Comments from anyone who knows what is happening with TRIZ at Samsung?