Tuesday, November 05, 2013
UK TRIZ Forum
Eleven of us met in Clevedon, UK, for the UK TRIZ Forum # 5
on Nov. 1—some coming directly from Paris ETRIA, one from Scotland, and the rest from around
England. No surprise to frequent readers of this
blog: the best learning may have
happened in the hotel bar and the conference “gossip” and the size of the group was perfect for
discussion. The program:
|
Ellen
Domb
|
The
Future Of TRIZ: An International Perspective
|
|
Adi
Kavitzky
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Deployment
Of TRIZ In The Advertising & Marketing Worlds
|
|
Darrell
Mann
|
PanGenics:
TRIZ, Music Composition & Healthcare
|
|
Ellen
Domb, Tim Brewer, Joe Miller
|
Crowdsourced
and Crowdfunded Business Models Viewed as Complete (Technical) Systems
|
|
Tim
Brewer, Ellen Domb
|
Using
the TRIZ System Operator to Compare Traditional Product Development to Crowdsourced
Product Development
|
|
Paul
Howarth
|
PanSensics: Automated Mass Capture Of Conflicts & Contradictions
|
|
Paul
Filmore
|
Applying
TRIZ to Graphic Design using Genetic Algorithms
|
|
Ian
Mitchell
|
Moving from Inventive Principles and Trends to Solving
problems with Standard Solutions
|
|
John
Cooke
|
The future of the product development process – a
TRIZ perspective
|
The “proceedings”
will be published as a collection of the presentations. Contact
{ Cara (at) Systematic-innovation.com }
for information.
I gave the kick-off on the future of TRIZ, concluding (well,
opening the discussion) that TRIZ will be absorbed into the supersystem, and
that it has already started, being absorbed into systematic innovation (in many
forms), into Six Sigma, and into the general world of knowledge transformation. I challenged the group to complete an
evolutionary potential diagram that I started to justify the conclusion.
Adi Kravitz got the group wrapped up in his ideas about TRIZ
for advertising/marketing (although his background in intellectual property is
equally fascinating.) He has
challenging questions for the TRIZ community about real research on uses of
TRIZ, on turning TRIZ into a system for “creative” people to understand their
clients’ needs.
Darrell’s talk introduced “ PanGenics” – a method for interactive composing, threat could have many applications. The initial projects are to create music that
will aid healing.
Tim Brewer and I did
a pair of papers that amplified our presentation at ETRIA, looking through the
TRIZ 9 windows and complete system “lenses”
at the rapidly emerging crowdsourcing
and crowdfunding business models.
Paul Howarth introduced the PanSensic method for understanding meaning and context. (Back in the QFD days we called this
translating the Voice of the Customer.) Massive opportunities for listening in
healthcare, utilities, marketing, fast-moving consumer goods, and even for government understanding its
citizens.
Paul Filmore repeated his ETRIA paper on using a genetic
algorithm, with TRIZ elements as the “chromosomes”
for the generation of graphic
designs.
Ian Mitchell’s paper stimulated a lot of group discussion,
since it dealt with the ever-popular subject of teaching people to use TRIZ
easily. His solution to the problem of
people who have difficulty expressing their problems as contradictions was to
(brilliantly!) avoid the problem and guide them into using the standard
solutions.
John Cooke concluded the program with his thorough
discussion of the whole product development process, and the TRIZ perspectives
on each phase of the process, and differences between industries in how
formal/informal the “process” can be.
In addition to discussing the presentations there were
several ideas about including much more
of the UK TRIZ community in future years.
