Friday, November 22, 2013
Day 3 - 8th Iberoamerican Innovation Congress, Merida, MX
The morning sessions were both tutorials—TRIZ for Business
Applications by Jack Hipple and Product Development by Ricardo Alvarez (an
expanded version of his “best practices” presentation yesterday, with a lot of
intuitive creativity exercises—a few participants tried quite successfully to
apply TRIZ methods to the puzzles and games!)
I went to the regional anthropology museum and learned about the Maya
understanding of ideality in their mythology:
Oscar Acuna Valdez, founder of the Mexican division of the
PDMA and VP for Latin America of Global PDMA, and a professor of management of
innovation technology at UIA served as facilitator of the first after-lunch
session. He used a mix of cartoons and
business models to guide us through a systematic innovation model that put
emphasis on both understanding the customers and on managing the business’
network of relationships. The audience
agreed with many of his statics about the deficiencies of product development
as practiced in today’s enterprises. They
mapped their own processes and proposed improvements during the “work” part of
the workshop.
The last afternoon session was cancelled due to several changes in people’s
travel schedules. The papers will
appear in the proceedings. Watch www.ametriz.org for the announcement of the proceedings’
publication.
The congress will end in a few
hours with a ceremony at the university, and a tour of the university
facilities.
Blog question: Do
these reports help you? Interest
you? Please use the comment section to
recommend improvements!
Comments:
<< Home
Hi Ellen, just to thank you for your blogs of the last two events you attended. It's really useful and you give a great summary of what went on - far more illuminating than just having the proceedings. There's also enough information to follow up on topics of interest at a later date if desired. Sorry I can't really offer any improvements as it's perfect as it is!
Post a Comment
<< Home
