Thursday, November 21, 2013


Day 2, 8th Iberoamerican Innovation Congress

The Wednesday evening tour of the Gran Museo del Maya was magnificent in multiple dimensions—unique architecture, and video/music production that covers the entire outside of the museum, and a private tour of the exhibits with a knowledgeable (and entertaining guide), finished with a midnight picnic before the bus trip back to the hotel.    And talking TRIZ the whole time!

I was the first speaker on Thursday morning, combining some of the work done by Tim Brewer, Joe Miller and me on the insights that TRIZ analysis can provide for new business models, with crowdsourcing and crowdfunding used as examples.  The audience demonstrated great enthusiasm, and asked a number of questions about how to manage the intellectual property risks in a variety of open innovation scenarios, including crowdsourcing.
“TRIZ in the University Autonoma de Nuevo Leon”  was explained by Luis Cardenas Franco.   Nuevo Leon state is in Northeastern Mexico.  It has 98 colleges and universities (4 with major international reputations, )  with 15,000 annual graduates in science and engineering, in a population of 4.6 million.   “Vision 2020” at UANL unites faculty and students with the community for application of innovation systems to the needs of the region.   Recent growth in university intellectual property development is one sign of the health of the system.  The full range of TRIZ methods—IFR, 9 windows, contradictions, patterns of evolution, etc.—are used by many people to address many different types of problems.   See   for details.

 Fabiola Cruz reported on the use of TRIZ in creation and implementation of ideas for ISO 14001 in the Zona de los Rios in the state of Tabasco in southeastern Mexico, known as the “biological corridor of central America.”     Numerous opportunities for conflict resolution were defined and addressed successfully, in electronics, food processing, and energy production.

Ruben Vasquez explained the energy-saver device for refrigerator and air conditioning unit which he invented, motivated partly to improve comfort and partly to save energy, since saving is more than generating   energy.    The use of wasted resources is the featured TRIZ tool—a simple heat pipe using the Carnot cycle is the core of the system with water as the working fluid.   The audience showed considerable interest in the device itself and in the story of the development.

The TEC de Monterrey team got a lot of audience appreciation for their story  “Redesign  of an acoplamiento para 4 eje en fresadora CNC”   in order to make the CNC system able to create a wider range of shapes, and of course the requirements included very low cost and very fast deployment. 0.0001mm tolerance is a real challenge!  Classical TRIZ resource analysis (materials, energy, information, tools, etc.) provided the basis for the improved system.   The video of the system in operation and the validation tests were impressive!

Celeste Cantu Alejandro  presented on behalf of the  second TEC de Monterrey team, demonstrating  a model for innovation based on work done at the Institute Andaluz, and expanded for a variety of applications  (Modelo y Programa de capacitation en competencias de innovation para las empresas Mexicanas.)    A competency model has been developed, supported by several templates for evaluation of organizations and individuals in various circumstances.

Gonzalo Uscanga-Castillo presented the method for selection of the portfolio of technical projects in the early steps of innovations.    Elements of technology, intellectual property, market conditions, investment potential and technology roadmap  are evaluated.   Weights are assigned to these factors, and candidate ideas are evaluated on the weighted scale.  

The afternoon’s  leading talk was by Dr. Jesus Vega Herrera of IMPI, a joint venture of 5 states of southeastern Mexico, emphasizing the value of intellectual property  and the integration of the overall strategy of the business with the innovation strategy.    Dr. Vega showed us impressive statistics  on the changes in human capital in Mexico in recent years, increasing the competitive stature of the country.  See  for more on the initiatives.

“Experiences in innovation in the water market”  was  the foundation of the talk by the Rotoplas chemical company.   Rotoplas has 9 plants in Mexico and 5 in other parts of Latin America.  The company has a history of innovation in the development of alternate materials for water containers, milk containers, filters and purification methods.    Innovation has been used internally for quality improvement of management improvement, as well in the development of ecologically sensitive technologies.    Their new projects are focused on recycling and reuse of water.  Some very compact, efficient  and sanitary toilet systems for use in rural areas generated  a lot of interest, as did very rugged drinking systems for schools and other public places.

Ricardo Alvarez presented  a study of best practices in innovation, from conference sponsor, Product Development Management Association.   He focused on all the aspects of creation of value in both services and products.   He used a wide variety of examples, including biomimetics to capture the audience’s imagination (although many were categorizing his examples according to the 40 principles as he spoke!)
We returned to the world of water for the paper from Jose Barros--that's the name of the company AND the name of the second-generation innovation leader.   He gave us a very dynamic tour of their work in irrigation, swimming pools, spas, and water purification systems, and their new ventures in information about water as well as the water itself.
The local committee organized a cultural evening at the Parque Santa Lucia.   We were treated to local dancers, a guitar/drum ensemble, an orchestra, and a guitar soloist with vocalist.   This was the 2422nd Thursday night performance of the Serenata Yucatena--quite an introduction to the modern culture of Merida to add to our museum experience last night. 

Nice post with great details. IICIE is a global center of innovations and entrepreneurs offering training, certifications (CBIM) and membership in the fields of Technology, Biotech, Green Energy, Gaming and New Media.
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