Tuesday, October 29, 2013


Day 1 morning, ETRIA in Paris

The European TRIZ Association meeting, TRIZ FUTURES CONFERENCE 2013, started Oct 28 with 2 tutorial sessions.   As usual, this is a personal report, so you’ll only read about sessions I was actually in—for the rest, see the proceedings. http://www.etria.net      I missed the tutorials because of flight arrangements, but got to Paris in time for the opening reception.   It was great to see old friends and meet new people.  The TRIZ community is expanding!  Many photos will be posted on the conference site and the Facebook page, so I'll concentrate on the discussions and presentations.

The morning of Oct. 29 we were welcomed to the conference, to university, and to Paris. Paris Tech – Arts et Metiers is over 200 years old, and combines the historical view of engineering as art and engineering as “genius” in their approach to education.     ETRIA President Joost Dufluor  welcomed all participants, with particular note of the delegations from  Japan and  Korea, and other distant visitors, and he extended thanks to all the organizers and their employers  for all the time and energy of organizing and managing TFC 2013.

The local committee from TRIZ France announced new relationships including Switzerland and other French speaking countries and a new relationship between TRIZ France and KATA (Korea).

Denis Cavallucci and Marc Trela (the chairs of the committees) reviewed the preparations—119 abstracts eventually resulted in a 70% acceptance rate, and the schedule has expanded to accommodate all the papers, in “professional” and “scientific” sessions.

The opening keynote speaker is Se-Hyun Kim - President of the Korea Academic TRIZ Association and Senior VP of POSCO (and veteran of 24 years at Samsung.)   He started with a brief intro to POSCO, 5th largest steel company in the world, but “most competitive” and “most admired” in recent surveys by metal industries organizations.  POSCO’s concept of “smart innovation” includes Toyota’s biomimetics approach, Steve Jobs’s creativity based on convergence of art and technology.   POSCO challenges the blue ocean and nurtures creativity by using TRIZ.  “Creativity comes from insight.   Insight comes from observation”  is the motto on the Poreka (Posco +eureka) room.   Korean folk stories are full of stories of innovation based on observation and insight, charmingly explained by Mr. Kim.

He then gave us impressive statistics about the TRIZ efforts, including increasing numbers of patents, projects, and development of the internal databases that help subsequent projects.    TRIZ is being hybridized with Six Sigma and FMEA, and with the 36 principles of the Art of War strategy.  PTA is the POSCO TRIZ Association which involves 10 companies from the POSCO family, and sponsors workshops and mutual growth.   POSCO is also promoting TRIZ to SME’s and educational institutions (TRIZ summer camp sounds great!)  They have an internal conference annually as well as participating in MATRIZ, KATA, and ETRIA and other associations.  

Mr. Kim reviewed the history of TRIZ in Korea, starting with Samsung’s work with Russian experts starting in 2001, expanding through education and software (I-SPARK in 2006) and propagation through projects and involvement of their supplier community.   The future is the expansion of TRIZ to all activities, and specific challenges to application of TRIZ in Software development.  

Korean universities, Postech, Hanyang, Korea Polytechnic, and KIT, have TRIZ classes and outreach to local companies and programs for professors.   KATA sponsors industry-academic  knowledge sharing with 30 companies and 29 academic members, and is the host of the Global TRIZCON every summer and the Korea TRIZ Festival each winter.   Their new activities this year focus on social applications of TRIZ  (combating violence, increasing creativity.)

For the rest of the day I was back and forth between the 2 sessions.  Alexis Bultey  presented “ A proposal of a systematic  and consistent Substance-Field Analysis”   with the goal of resolving conflicts between different  methods of use of the 76 standard solutions and different Su-Field terminology, which result in limited use of TRIZ in industry.  The  development team started with a TRIZ expert team and TRIZ historical references both by Altshuller and from TRIZ Journal articles, then developed the modeling method using knowledge management methodologies to remove conflicts in definitions and logic, resulting in a “formal ontology” which was then processed to create and “operational ontology” which became the basis for a computer-based system.   Both measurement and product-type Su-field models were included.   Eight sets of rules were developed, which were familiar as groups of the 76 standards, but were described with a standard vocabulary.  

Claudia Hentschel used Horst Nadler as a simulated elderly person to demonstrate the need to understand the interactions between the user and the system as part of “Design thinking as a door-opener for TRIZ – paving the way for systematic innovation.”  She then had the audience make paper models of their solutions and the customer reply with “I like” and “I wish” about the candidate solutions.   This was a demonstration of the Self-Immersion method of design thinking.  Dr. Hentshcel proposed that the  usability issues and visionary issues  of the design can create TRIZ challenges when merged with the technological challenges.   This approach has created new appeal for TRIZ in business and academic communities that had originally rejected TRIZ as too complex, too hard to learn, etc.  Q&A featured the interaction of TRIZ with design, especially with design going beyond ideality while TRIZ returns the designer to practical ideality that can be implemented.

Bohuslav Busov presented the case study “TRIZ used for improvement of active hinge of the car bonnet.” The project was developed to meet the requirements for pedestrian survival resulting from recent auto industry requirement development.   The active hinge must lift up to prevent the head of the pedestrian from hitting the rigid parts of the engine.  Current solutions are both complex and expensive.   Initial analysis produced a list of principles to apply, but the limitation of people’s design experience and abstract thinking capability suggested that they should re-evaluate the problem from the point of view of the physical contradiction, between the simple, passive hinge and the complex, active hinge.  The solution was found in the “scientific effects” index – redesigning the dynamic element as part of the short arm of the hinge, using a much simpler actuator.   This explanation relies on pictures of the old and new hinges—I encourage readers to see the full case study to appreciate the multiple levels of TRIZ that were  used to create this new and much more elegant solution to saving pedestrian lives.  The audience was very interested and the speaker noted that his English would improve after one or two beers…

Bernard Monnier introduced R2B  (Research to business) as one phase of B2C (business to customer) .  He proposes that open innovation is the solution to increasing complexity in a world of decreasing financial support for development of new systems.   Complementary functions have been provided by suppliers, mixing external R&D with corporate systems for much of the recent past, but the corporate partners have frequently benefited more than the SME contributors.  A “creativity space” between research and development makes it possible for the benefits to be equalized and the process accelerated since both partners benefit from better management of the development process.

I ran back to the other room for Pascal Sire’s “How to leverage the knowledge spiral and creative meta-rules to train on TRIZ thinking while rescuing the sinking Titanic?” A wide variety of games and simulations were developed for students and teachers with a great variety of backgrounds.   One challenge is to create a method of measuring the effectiveness of these game-type training methods, and he recognized the  difficulty of developing the method while using it.   A short-term measure is that the students and teachers are both embracing the system. 
To be continued after lunch...







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