Thursday, October 07, 2010
TRIZCON and National Innovation Conference, afternoon day 1
Results = Content + Process + Tools + Style
C = K x I x E (Creativity is the product of knowledge, imagination, and evaluation)
Discussion: there may also be a multiplying factor for interest in the problem and motivation to work on it. One factor their research has uncovered is the importance of a person's knowledge-gaining style: (do you prefer direct experience or abstract thinking?) and knowledge-using style (do you use knowledge for evaluating options or for creating options?) Combining these give 4 process styles, and understanding the styles can make teams much more effective. Interesting that this research applied in graduate schools (MBA study teams) and in industry--people were happier working with others who have the same style, but more creative working with mixed styles.