Thursday, February 18, 2010
Innovation Requires Both Creativity and Risk-taking
Sarah Miller Caldicott is co-author of "Innovate Like Edison" and author of a very good blog on innovation: http://www.powerpatterns.com/newsletter/newsletter_jan2010_online.htm This month she combines some of her experience and Edison-based research with the work of Dr. Jacqueline Byrd on innovation in 14,000 organizations.
I won't repeat the full research discussion -- see Caldicott's blog or Byrd's book for more details, but some of the exercises may help TRIZ Journal/Real Innovation/TRIZ for the Real World readers see why I think this is research that will help.
Byrd finds that there are 8 corporate competencies that interplay with each other in the course of innovation, that can be defined on a two-axis matrix of Creativity vs. Risk-taking, with the 5.1% who are high on both parameters identified as the Innovators.
She finds that there are 4 ways to encourage creativity and 3 ways to encourage risk-taking.
Creativity increase exercises: Encourage the ability to deal with ambiguity, to work independently, to be inner-directed, and to be unique and value uniqueness in others. I would personally add development of TRIZ tools and methods here, to give people a WAY to use what these attitudes encourage.
Risk-taking increase exercises: Encourage authenticity, expand resilience, and strengthen self-acceptance. I need to learn more, since there seems to be a lot of overlap between authenticity as a risk-taking element and the independence and uniqueness elements.
The other corporate competencies have their own ratios of creativity to risk-taking (for example, the Challenger is high on risk-taking but low on creativity, and the Synthesizer is high on creativty and mid-level on risk-taking.) Future issues of the newsletter will look at ways to improve these competencies, and the interplay between them.
Weaving Caldicott's research on how Edison brought new people into his research lab with Byrd's research on 14,000 companies should give us all some new insights into the process of learning innovation.