TRIZ for the Real World

Good news--TRIZ gets another nice note in Business Week. Hard copy is Sept. 25, page 4 of the Innovation supplement. On-line go to http://www.businessweek.com/innovate/index.html then click on "Innovation Toolbox" and you'll find

Dr. George Land with Marty Sheber of AIT and Roxanne O'Brasky of ISSSP at the Six Sigma West Summit in Las Vegas, 9/26/2006

Dr. Land is the world-renowned systems scientist and consultant who developed many of the ideas that we now use in understanding change in systems. His model of change is that all systems start in chaos, patterns emerge, then continuous improvement reinforces the pattern. Most systems die off in the chaos phase, but those that succeed challenge their environments in the second phase, and in the third phase they bring in elements from the environment and integrate with the environment. His vocabulary

First phase is Invent (chaos until the patterns emerge, goal is to find the pattern)
Second phase is Improve (this is when rules and management come into play)
Third phase is Innovation
New invent phase starts and goes eventually to a higher level.

Land’s biological models of non-nucleated cells progressing to nucleated (makes replication possible) then rapid evolutionary progress were extremely interesting (our biomimetics colleagues please note) but were somewhat mystifying to some of the audience of Six Sigma participants from banks, government agencies, oil companies, etc., who came to learn how to bring innovation into their organizations through the Six Sigma process.

BOOKS: This time the research comes from friends.

Joyce Wycoff (http://www.thinksmart.com ) writes that she hasn’t been this excited about a book since In Search for Excellence in 1982! The book will be released on October 2. The book is "Mavericks at Work, Why the Most Original Minds in Business Win" by William C. Taylor and Polly LaBarre. I've been reading and living with the book for several weeks, waiting until the time was right to share this find with you. In that time I've tried to decide why this book is so energizing and it seems to boil down to two things: fresh, incredible stories and an emphasis on individuals and values. In the past several years the dozens of innovation books that poured onto my bookshelves were primarily focused on tools, techniques, processes and organizations as a whole. I've learned a great deal from those books but seldom felt that surge of excitement that happened with almost every page of "Mavericks." The authors set the expectations on the first page of the introduction when they state: "...this is more than a how-to book. It is also a what-if book."

You can pre-order the book at amazon.com now -- I would suggest buying enough for your associates and make it the focus of a book club. It will be the focus of the October Innovation Bookclub, starting mid-October to give people a chance to get the book and start reading it.

You can also get more information at these links: -- U.S. News & World Report summary and review: http://www.usnews.com/usnews/biztech/articles/060917/25eebusmav.htm
Book website: http://www.mavericksatwork.com Check out the "Manifesto for Mavericks" ... a quick-read document that aims to get people thinking and talking about business in a new way.

Darrell Mann (http://www.systematic-innovation.com) sounds almost as excited about his latest find, the new book from controversial economist Paul Ormerod. ‘Why Most Things Fail… And How To Avoid It’ is Ormerod’s third book. The titles of his previous two – The Death Of Economics and Butterfly Economics (a book using a biological complex-systems analogue for economic systems) – perhaps serve to explain why the author is often not the most popular amongst other economists. This fact doesn’t stop his books from selling in large quantities, and Why Most Things Fail looks set to achieve the same breadth of exposure.

Ormerod, unfortunately doesn’t appear to have any knowledge of TRIZ or its uncovering of some of the dynamics of change in systems. If he had, the book could have ended with some far stronger conclusions in this third theme area.
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I’m planning to read both (I have some serious airplane time this month) and would be glad to use this blog for a discussion. Anybody interested?

The Altshuller Institute has published the Call for Papers for their conference in April (exact date not firm yet). See www.aitriz.org for updates

Submission Requirements: Interested parties are invited to submit an abstract (150 to 200 words) of their proposed paper with Title, along with a brief, current biography of the author/s. Send submissions, including author’s name(s), presenter’s name, company, address, phone, fax, and e-mail address to: The Altshuller Institute for TRIZ Studies, Inc. 100 Barber Avenue, Worcester, MA 01606 USA Phone: 508-799-6700 Fax: 508-799-9944 E-mail: ai@triz.org

Completing requirements of the Conference on time is critical for all presenters, conference planners and attendees, so the following deadlines are mandatory for your participation: Abstract Submission deadline: October 30, 2006
Acceptance notification w/paper guidelines: November 30, 2006
All registration forms, Copyright releases and fees ($200): January 15, 2007
Final papers & electronic files due: February 25, 2007.

IBM advertised in the Harvard Business Review a free download of their 64 page report on their survey of 765 CEO’s on the subject of innovation. See http://www.ibm.com/innovation/ceo9 if you want the whole thing. I don’t think they’ll mind if I quote their conclusions:

Based on these CEOs’ collective insights, we offer several considerations that can help organizations sharpen their own innovation agendas:
• Think broadly, act personally and manage the innovation mix – Create and manage a broad mix of innovation that emphasizes business model change.
• Make your business model deeply different – Find ways to substantially change how you add value in your current industry or in another.
• Ignite innovation through business and technology integration – Use technology as an innovation catalyst by combining it with business and market insights.
• Defy collaboration limits – Collaborate on a massive, geography-defying scale to open a world of possibilities.
• Force an outside look...every time – Push the organization to work with outsiders more, making it first systematic and, then, part of your culture.

From a purely TRIZ point of view, the good news is that TRIZ analysis and insights can make dramatic contributions to the second and third points—differentiating the business model and integrating business and technology and innovation in both areas. And my observation is that practice using TRIZ will make the people and the organization more aggressive and more facile in the fourth area, defying the limits in all areas, including any self-imposed limits on collaboration—with customers, suppliers, and competitors.

But, this is a commercial report, and IBM is of course trying to sell its own innovation-enhancing consulting services, so any TRIZ influence (we know that there is some, since many people from its consulting branch have been in my TRIZ training sessions over the years, and other TRIZ consultants have had the same kind of experience) is deeply buried in the attitude-based methods that they are promoting.

Back to good news—any comments or constructive ideas on how the rest of us could use this report are welcome.

Students from ITESM and Piedras Negras, and professors, and me --keynote talk on the story of the TRIZ Journal for the last 10 years, given in a very historic hall with beautiful stone and wood work.

More photos, with names of people and institutions, in the October TRIZ Journal.

Day 3 of the Iberoamerican TRIZ Congres in Puebla, MX. Daily blog experiment continues:

Rafael Oropeza Monterrubio opened the session with a review of the economics of competition through knowledge development. Factoid: Samsung generated more patents than the whole country of Mexico, and IBM generated more patents than all the countries in Latin America together. He then proposed a TRIZ-based system of education to be operated by AMETRIZ (Mexican TRIZ Association, conference sponsor). There was discussion about whether it should be high-school level or university level, but the initial proposal is for college-level participants in industry and academia.

Noel Leon announced a program in the state of Nueva Leon called “city of knowledge” that has goals for training from pre-school through university. They have sponsored two month-long programs from INSA in France, and will be sponsoring test-programs from AMETRIZ.

Laura E. Ponce Garcia & Rogelio Arzate Fernandez from the AU in Mexico City proposed a simulation for union negotiations that can deal with the 2 kinds of unions that predominate in Mexican universities (not a general model for all unions as I thought at first, but one for the university unions, which is a very big business opportunity). The use of the simulation enables the negotiators to be innovative.

Maria Alondra de la Llave Hernandez from the BAU Puebla synthesized methods of operations research with TRIZ. There are many tools and methods in each system that are similar to those in the other, but used for different purposes. By giving the analyst both sets of tools, we enhance his ability to solve the problem. A case study involving changing a company’s policies on layoffs and maintenance work, with eventual positive impact on profitability was mentioned in the Q&A.

Program changes continued—I was asked to present 2 papers for Vladimir Petrov, who was unable to travel from Israel. On Day 2 a paper from France which was mistakenly left off the program was given instead, and on Day 3, there was a paper on the need for innovation and the need for many ideas to stimulate innovation. Daniel Pineda Dominguez had some very interesting statistics about innovation in Mexico—recent patents are 10% cost reduction, 58% production increase, balance deal with new products or services. More than 50% of businesses (6/12 in survey) say their primary interest is in improving quality of products and services, 40% improving productivity of labor, and a mix of issues for the rest. Changes in innovation patterns since 1985 (how much done in Mexico, how much by foreign companies) have been dramatic. Extensive analysis of credit patterns for micro, small, medium and large businesses was not clearly related to the patterns of innovation.

Guillermo Cortes Robles (Institut National Polytechnique de Toulouse) is an old friend from the European TRIZ meetings—he has been studying in Europe for several years. He presented a synthesis of TRIZ with “RBC” which is reasoning based on cases (loosely translated) In general, the basic unit of knowledge is the “case” and cases are classified for easy re-use of knowledge. Advantages of RBC are the familiarity to the user, and the large databases available in various specialties. The limitations of RBC are the specificity of the cases, consideration of narrow cases and results, and no structure to guide creativity. Example showing the hybrid method: Separation by chromatography and separation by centrifuge. Guillermo showed the classification of the steps in the cases, and the analysis of the similarities and differences, using a prototype software system to aid in the process.

My presentation of Vladimir Petrov’s paper on business system development models followed. His idea that products, businesses, and markets all follow S-curves, and that there are healthy and unhealthy combinations of stages of all three elements was very appealing to the audience.

Maria De Lourdes Juarez Hernandez explained the method used at the Instituto Tecnologico de Piedras Negras to introduce local businesses to TRIZ. The dramatically successful case studies presented by her students yesterday are testimony to the success of their system. Most of the students work in local industry and attend the university from 6-10 pm. They are in excellent position to find suitable problems, but the business managers must make the commitment to implementing the changes. She invited all of us to visit the institute and see their methods in work.

Miguel Martinez Espinoza is another student from ITPN, with a local industry project to improve steel processing in an auto parts factory. Process heats steel rods and modifies the surface and changes the diameter. The machine has been modified many times. There is high waste in operation. There are many compromises in temperature/pressure profiles and other operating conditions. Princ. 35 and 39 (inert gas reduced corrosion, improved hermetic sealing of the hydraulic system) and 19—an accumulator for the hydraulic system. The machine productivity increased by 15%, and a system previously regarded as obsolete continued in use, giving the factory enhanced options for flexible capacity.

The morning keynote presentation was from our friend and frequent TRIZ Journal contributor Avraam Seredinski. His presentation in French was translated into Spanish, but the slides and proceedings were in English. The world isn’t altogether flat yet…
“Creativity, TRIZ, Innovation: Always together?” He strongly concludes “YES” and reminds the audience that the last step in ARIZ is to take the learning from any situation and apply it to other situations and to personal improvement in capability for innovation. Many people do not continue the process through all the steps because they get an answer to the specific problem very quickly, and they lose the benefit of improving their capability.

The afternoon program began with a report by Prof. Oropeza on an agricultural project to reduce water consumption. “Excess” water is defined as water that the plants cannot absorb, and water that the soil cannot absorb. The contradictions were between speed, duration of action of a moving object and loss of substance and the solution principles were 3,5,19,35, and 10,13,28, 38. The treatment of the soil around the roots with a flocculent substance by means of sonic vibration (combining 3 and 28) of the soil makes the soil absorb water better, and lets it release the water slowly to the plants. This also drastically reduces (in one case eliminated) the need for chemical fertilizers, since flooding water carries away nutrients that are replaced by fertilizers.

Maria Gabriela Perez Ramos reported on work done with Prof. Cordoba on combining TRIZ with Value Analysis. They used original source material on both TRIZ and VA, but did not use any of the extensive literature from Japan and more modest amounts from the US and Europe. The paper went into considerable detail proposing specific steps to be taken to analyze a problem and to apply techniques from both TRIZ and VA, and concludes with the claim that the hybrid method is superior to either component, more flexible, easier to apply at any stage in product life cycle, and more comprehensive.

ITESM Santa Fe Campus sent us Eduardo Manzur Servin and Muhammad Ali Yousuf (known to TRIZ Journal readers for the amphibious bicycle project.) Eduardo explained that this 2-armed manipulator project started as a class exercise, but has now gone much beyond the classroom. Situation in stamping machines (printing on small plastic parts.) Prior to TRIZ there was a proposal for a faster machine, at high capital cost. They set goals for improved productivity at low cost. Initially the intern examined all the work flow steps and identified 2 steps where automation could help. Why TRIZ? His professor suggested that he read a book, and he got the idea that he could save production from migrating to China! Problem definition: 3 contradictions: Higher (human) speed vs. accuracy and use of 2 hands vs. accuracy and two robots increase automation but increase complexity of control. Used 40 principles multiple times to improve quality and saved the contract in Mexico. Comparison analysis—robot is actually slower than the human operator, but it has no pauses for rework. Operator avg. 240/hr, robot 360/hr, even though the operator handles one piece in 0.6 sec and the robot requires 1 sec. The owner of the factory now wants to begin a program of continuous improvement at Industrial Corona de Mexico. In response to a question, he confirmed that he did this project with primary input from “Suddenly the Inventor Appeared” with no other training, but TRIZ courses are now being taught at ITESM.

Victor Mendoza Martinez presented an electric power infrastructure problem that was part of a strategic innovation project for Zona Puebla Oriente. TRIZ gave them a completely different approach to connections without interrupting service as had been done in the past. There was a very strong impact on the leadership, which had been very conventional in the past. Power supply to 1.2 million people was improved.

Raul H. Lozano Acosa from the Piedras Negras group used TRIZ to address mobility problems for the elderly and disabled, inspired by the situation of his 91-year old grandmother. The contradictory requirements are light weight and high durability of a moving object, and the principles 2, 27,19, 6. Additional contradictions were ease of use vs. complexity of control, with principles 15, 10, 37, 28. Each principle gave them ideas for the solution to the problems, which they combined into the prototype chair that helps the person move from sitting to standing and from standing to sitting. The mechanism is motorized, covered with easily cleaned material, can be disassembled for transport, and has a full range of motion from standing to sitting to lying down.

Noel Leon Rovira concluded the day with a review of the TRIZ patterns of evolution. He surprised some people by saying that there is no algorithm for prediction; although the patterns have been extracted from chaos, the observed regularity may not be fundamental, and continued research is needed. He had an interesting graphical technique that would combine nicely with the presentation Joe Miller and I did, using the maturity level of each of the elements of the technical system to create a map of the potential next steps for a system. He reviewed the “S” curves developed by Altshuller and pointed out the areas where more research is required to make the method predictive, and made the same point for the quantification of the concept of ideality. He then extended the evolution of ink, paper, pens, etc, into virtual reality, semantic search, data and text mining, etc. He concluded with some very strong questions about the development of inventions by genetic algorithms—who is the inventor?

The day concluded with the AMETRIZ meeting. I was greatly honored to be elected an honorary member of AMETRIZ!

This ends the daily blogging experiment. If you want me to do it again for the Six Sigma and European TRIZ Association meetings, post your comments or send e-mail, por favor!

After a break from 2:30 to 4 we resumed with more excellent cases.

Raul Rodriguez Ordaz and Victor Ibarra Balderas from Instituto Tecnologico de Piedras Negras started the afternoon with a multi-purpose paper—demonstration of TRIZ, helping local industry with a serious and interesting problem, and helping the local economy by helping industry. The case study examined a stress shot peen finishing system that is used to increase the life of automotive leaf springs. The improvement modified the machine to produce 5 at once (instead of 4) using a straightforward application of the contradiction matrix and the 40 principles, focusing on the contradiction: area of a moving object improves but productivity degrades. The solution was particularly aligned with the ideality concepts, since they were able to modify the existing machine.

Jose Vicente Gomila (a TRIZ Journal contributor and a friend—he took me across northern Spain to give a TRIZ presentation at a Basque community college about 5 years ago—another cultural adventure!) used three case studies as examples to demonstrate his point that TRIZ is a necessity for inventors: the cappuccino machine, the autoclave, and the automated car wash. Bernoulli’s effect and the nature of the steam-water-vapor transitions play important roles in all 3 machines. IFR for the washer: the ideal fiber is one that doesn’t exist but performs all the functions—breakthrough: the water (with a biodegradable polymer) performs the functions of the fibers. The academic audience was interested in the consultant’s situation where the problems are always ones that the client has tried to solve unsuccessfully.

Arturo Moto Baza had a unique set of problems in electricity: Loss of energy from poor connections and illicit use of services. There is extensive interference with power meters to avoid payment for service, and there is a large amount of theft of wires, gauges, and other equipment. The authors considered this an application of TRIZ to a logistics problem, not a technology problem, with emphasis on the delivery of service and the maintenance of service without the work of constantly replacing stolen infrastructure.

Guiillermo Flores Tellez improved the design of flexible systems (with the help of TRIZ) to solve the problem of a sport training system that helps athletes stretch their muscles and increase range of motion – picture a torture device for learning to do “the split.” The industry is small but highly competitive. All the available products put the athlete into an incorrect posture during the stretching (injuring knees, hips, and other joints) The TRIZ problem was to create a system that works for men and women of all heights and weights without causing injury to the knees and hips. Contradictions: high stability with low weight, small volume with large area. (Some might dispute whether the actual features that he showed were these, but, as typically happens, the 40 principles gave useful answers.) Photographs of the prototype in construction and in use by athletes generated audience interest, along with his remarks about the relative ease of human testing in Mexico compared to other countries.

Maria de Lourdes Juarez Hernandez, also from the Instituto at Piedras Negra, presented a TRIZ application to variability reduction in an auto parts business. Initial situation was dimensional variation in the height of a curved shape, with high reject rate and high cost of waste of materials. Pressure, time of processing, rate of cooling, and means of opening and closing the chamber all have some impact on the results. Consideration of the ideal final result helped create the problem statement for the contradiction between stability and time. Principles 27 and 35 (per matrix) both gave useful concepts for the solution, but principle 37 was most useful (thermal expansion). Photographs of the new machine in action were most impressive, and variation was reduced from 25mm to 10 mm, well within specification, with a side effect of less surface scratching. Cost of the new line was $48k vs. the old line $36k, but the reduction of preparation time absorbed all the cost of the tooling, and the reduction of scrap resulted in profit of $250k. Questions about the combined management/engineering course at the Institute will be answNered in tomorrow’s presentation.

Joe Miller had the challenge of the last paper of the day—in English, explaining the method that he and I use to teach problem formulation by examining the “complete technical system” from Altshuller’s formulation and Ohfuji’s definition of functions. The paper will appear in another form in the ETRIA meeting in October, then in expanded form in the TRIZ Journal. Joe’s description of the problems of building his house in Arizona were received with great sympathy by the audience. (see also the TJ from April 1998 for the original presentation of the teaching model.)

The day concluded (at 7 pm, with some kind of festivity on the adjacent plaza) with the second keynote speech by Jose Vicente. He used a dramatic example of a printer that uses curved paper to achieve high speed and very small footprint, and Michael Porter’s model of cost vs. value to the customer to define the regions of differentiation in phase space. Jose used many business examples—my favorite was the sports example of the company that wanted the stars to wear their clothes, but the stars contractually are constrained to wear only specific brands. (Physical contradiction example) Solution: Separation—the stars were not constrained off the playing field and outside the stadium. He got his clothes worn by sports stars during their free time, and got all the benefits without violating any of the contracts. No cute examples in the section on risks of innovation: technological risk, financial risk, risks involved in management of the enterprise during the introduction of an innovation. Interesting questions: quoting “some TRIZ Masters” that TRIZ is only 80% complete; what is missing is a way to get from the conceptual solution to the problem to the specific detailed application and development of the working solution. He suggested that the semantic analysis method (as demonstrated in the Goldfire software system from Invention Machine) will be that missing part of TRIZ, and will be developed in many languages and many ways.

The day concluded with dinner in the elegant courtyard of the Carolino Collegio, with a string quartet to accompany our conversation.

Short summary reports from the 1er Congreso Iberoamericano de Innovación Tecnológica in Puebla, MX. Short partly because of my high school/tourist level Spanish, so I am listening slower than the presenters are talking, and partly so that I have time to participate. About 20% of the papers were in English.

The opening paper was a concise model of academic theory and practical case study. Herminia Maria Soracco Lorenzo traveled to the conference from Argentina, participated in the TRIZ tutorial on Monday, then opened the conference Tuesday with the case study of INMAGUSA which converted itself from a shrinking provider of commodity materials to a specialty manufacturer, with impact on profit of US$78k/month in the first six months of the project, by using a disciplined analysis of their markets, their technologies, and their capabilities, then continuously re-allocating capital to the differentiation projects.

Bernard Monnier from Thales R&D in France presented a vision of innovation that was specifically TRIZ oriented, based on an innovation matrix that he developed. Thales has more than 20,000 researchers, and 18% of revenue goes to R&D, and they have an extensive network of university relationships, but they also have an extensive list of innovation-inhibiting factors, many based in their past successes. Monnier’s Innovation Matrix is a 2x2 graph of Product Innovativness Technical Level (from weak to dominant) vs Market (from Low to High) using his terminology. There are tactics that can work in each strategic quadrant (for example: in Upper Right, tactic is to increase the market, in Upper Left, improve the product) Case study: SERKET, a European public transportation security project to develop an open software platform for security systems with 20 partners in 4 countries. Mapping using the matrix suggested a sequence of development stages which is now being implemented. In the discussion period, a Russian/French/Spanish/English round-robin on “is TRIZ a method or a system or a science” got started, but it became apparent that the problem was one of informal vocabulary, not of philosophical difference.

Luis Alonso Cardenas Vielmas from Instituto de Piedras Negros presented a novel case study on innovation, particularly TRIZ, in a problem of occupational health, in a machine shop environment with manual moving of objects weighing from 20-650 kg. Accidents to hands and backs are common. The ideal final result and the physical contradiction were the key techniques, with additional refinement from the technical contradiction and 40 principles. The solutions, using electromagnetic lifting devices and pneumatic and hydraulic steering devices are not unique to TRIZ, but the company is convinced that TRIZ got them to the design and implementation much faster and at much lower cost than conventional methods.

Our friend Noel Leon-Rovira presented the project that he developed with Juan Pablo Hurtado Pacheo from the group at ITESM Monterrey including, Norma Frida Roffe Samaniego, and Olivia Barron, frequent TRIZ Journal contributors. They tackled a major health issue with a portable, disposable diagnostic method for cervical cancer detection. The need for a laboratory visit and the delay before getting the report from the doctor were both barriers to testing using the Pap method. Electro-optical methods for collecting the data without taking a cervical tissue sample existed, but the equipment was large and expensive, so the barriers to use were considerable. They developed a hand-held, battery operated electrical and optical system and data analysis system using TRIZ analysis and design techniques—the principles of asymmetry, spheroidality (use of curves) and use of flexible membranes were the keys to the development of a self-test system that saves lives by getting more women to test themselves and to get the results. Both Mexican and international patents have been granted and development is in work. QFD question (from me) got the story about how the students interviewed women, doctors, and laboratory technicians to get the requirements, and some slightly humorous remarks about the business of medicine as well as the health aspects—government agencies like the low cost aspects, but private physicians were concerned about loss of revenue.



Raul Rodriguez Ordaz, also from Piedras Negras, presented a TRIZ application case study to reduce the noise from the metallic rollers in a material transport system (conveyor system) in the manufacturing environment. Thorough root cause analysis and application of a variety of the 40 principles combined in their design which is lighter, cheaper, AND quieter. The video greatly enhanced the presentation and showed the dramatic improvements of the new design.

Antonio Aleman Chang presented his work with conference organizer Edgardo Cordova Lopez (both from Puebla) combining QFD, TRIZ, TOC, SMED and other methods to improve customer service in many situations. They explicitly accounted for the customer’s emotional needs as well as the technical requirements of the job, and recognized the repetitive nature of many customer service jobs and the need to design the system for the employees’ needs as well as the customers’ needs.

Roland DeGuio from INSA in France explained his group’s 10 years’ experience with TRIZ, first learning, then training, then application to the general problem solving method presented here. They have 58 case studies on product, processes, methodologies, and organization methods, done by their students, faculty, and the TRIZ experts who worked with them. They have seen the same benefits that everyone else reports, but they also saw limitations, particularly in technology forecasting, in management of technological innovation, in the computer support for modeling systems and contradictions, and in the cognitive and social aspects of the innovation process. Their research now is emphasizing these areas and applications in non-technology areas. The TRIZ Journal will publish their problem formulation method in the next few months. Discussion: several people in the audience questioned the use of ARIZ 71 and ARIZ 77, but Roland clarified that ARIZ was only the example that was used—any complex knowledge system could have been the example, but they chose ARIZ because of the availability of a standard text.

Pedro Sariego and Reinaldo Espinoza introduced their model for “lost innovation” in Chile, in which they are recovering 25 years of university-government-business cooperation. Alliances are being formed in the mining industries, due to the prominence of mining and mineral processing in the Chilean economy. The alliances have various roles in defining, developing and marketing the innovations, and a detailed example in equipment development was presented as an example of creating a new paradigm for development and exploitation of innovative concepts.


Ceremonial session-Government and University welcomes the conference.

TRIZ grows TRIZ—informal discussion of the first 10 years of the TRIZ Journal and its relationship to the TRIZ community, with some examples of how we used TRIZ principles to solve the problems we encountered along the way. The audience was very participative (they even helped me sing the French national anthem when we discovered that the French flag was missing from my montage of flags—somehow I had Mexico and Spain and the US and China and Malaysia and ….)

There are 40 people in Puebla for day 1 (tutorials). For the whole program, see http://www.mty.itesm.mx/dia/centros/cidyt/ametriz/congreso/primercon.htm
Joe Miller and I are teaching 20 people in the beginner section, and Jose Vicente (Spain) and Avraam Serediski (France) are teaching 20 in the advanced section. Nice diversity--we have people from universities in Chile, Argentina, France, and 6 cities in Mexico, and from 5 companies and from government agencies. We have already started matchmaking, since there is considerable interest in government agencies that promote small business improvement including TRIZ as an improvement method--this was part of the system used in Alsace, starting in the early 90's, and in Nicaragua starting in 2002, so we are connecting the people asking now with the people who have already tried it (successfully!)

TRIZ people take some pride in their creative problem solving abilities, right? So it shouldn't be a problem that I found out last night that I'm giving a keynote address tomorrow, right? So, an existing resource on a suitable topic is the tenth anniversary of the TRIZ Journal. I would appreciate any advice about how to post powerpoint to a blog--I'm sending ppt to Word, then inserting the word document below. (Only the text portion of the slides comes through) So, here's what I'll be saying tomorrow (most of the time will be on the 3d slide, applying the principles of TRIZ to grow TRIZ!)


The TRIZ Journal: 1996-2006
• 1996: 2 books in English, one in German, all others in Russian or related languages
• TRIZ “community” forming based on QFD, TQM (Six Sigma), Taguchi methods/DoE
• Experience with Japanese-style quality systems: develop the culture, don’t just translate the words


Historical Reminders
• Google was 2 years in the future
• I only knew one person who had his own domain name
• Netscape was the dominant browser
• Linux development had started, but it was not being used commercially

Basic Principles of TRIZ
• Ideal Final Result
Ø “The community establishes itself”
• Use existing resources
Ø WWW was new—we didn’t know whether to use \ or / after “http” when we first
announced the TRIZ Journal
• Eliminate Contradictions
Ø I want a journal; I don’t want a journal
• Use “effects” and cross-disciplinary benchmarking
Ø Professional societies
Ø Other cross-cultural methodologies
Ø On-line user communities

NOW--80,000 readers each month, typically 6 countries on 3 continents represented in any issue

I’m enroute to the Ibero-American Innovation Congress in Puebla, MX. I’ll experiment with daily blogging from the conference—I’ve been seeing this on other people’s blogs, on a variety of topics. My cynical self says it just makes the blogger feel important, and my other self says it is a service to the members of the community who can’t get to the meeting.

New book: Innovation: The Five Disciplines for Creating What Customers Want by Curtis R. Carlson and William W. Wilmot. Recommended by our Bay-area friends Art Mlodozeniec and Josh Abend. Josh is a former SRI (Stanford Research Institute) colleague of the authors, and coined some of the phrases we are all using today, such as “innovation is a process.” The 5 disciplines are
1. Important Needs
2. Value Creation
3. Innovation Champions
4. Innovation Teams
5. Organizational Alignment

In other words, it is disappointing but not surprising that TRIZ isn’t mentioned in this book. These are all useful issues that require attention. Whether TRIZ or any other method, systematic or not, is used to create the new idea, it still needs to be nurtured through the corporate system and into the marketplace (3,4,5) and it needs to have customers who value it (1, 2) The actual creation of the idea is buried fairly deeply in section 2.

The book suffers from the usual consultant bragging (all the wonderful stuff that SRI has done—and there is quite a lot that really is worth bragging about, but once per concept would be enough). They introduce some new vocabulary that is useful (the “Exponential Improvement Wave” is more easily grasped than Kurzweil’s “Singularity”) and some of which just puts new labels on well-established concepts (“Continuous Value Creation” and “Customer Experience”)

TRIZ teachers will find this book a rich source of technology evolution anecdotes, especially those from the information technology branch of the economy.

Anecdotes are useful as teaching tools, but ultimately they make this book disappointing. There is no overall system or methodology. The conclusions drawn from the anecdotes are very general. Ironically, I heard about this book in a Chinese restaurant, and the most important advice in the book could fit into fortune cookies:
Ø Work on what is important, not what is interesting—there’s an infinite supply of both. There’s discussion of the criteria for importance, but it is only useful retrospectively!
Ø Pay attention to whether customers’ needs are met. GREAT anecdotes, but no system.

Summary: Good airplane reading, good anecdotes, no contribution to the overall understanding of innovation or the development of systematic methods.